I'm a
Specializing in Power BI, SQL, and Python — transforming raw operational data into business intelligence that drives real outcomes across Automotive, Smart City, and QSR domains.
Data analyst bridging operational complexity and business clarity.
I'm Appu Anand, a data analyst focused on bridging business goals and data-driven insights. I specialize in Power BI, Python, SQL, and Excel — transforming raw operational data into powerful visual narratives and evidence-based strategies.
My expertise lies in building interactive dashboards, uncovering performance drivers, and automating reporting workflows. I thrive on simplifying complexity, ensuring every metric tells a story that matters to the business.
Currently driving delivery analytics at Nippon Toyota while completing my MBA in Business Analytics (Part-time) at Amrita Vishwa Vidyapeetham.
2+ years of progressive analytics across three domains.
6 real-world projects — all live on GitHub.
Multi-layered diagnostic dashboard tracking revenue velocity, margin compression, and discount impact across retail regions. Advanced DAX measures isolate root causes of profit decline — turning complex data into clear business narratives.
View on GitHub
End-to-end fraud detection pipeline with SMOTE for class imbalance. Streamlit dashboard with SHAP explainability — 92% precision, optimized precision-recall tradeoff for fraud use cases.
View on GitHub
Cohort-based ROI attribution model tracking campaign performance, conversion efficiency, and profitability. Reduced reporting effort by 30% and accelerated campaign decision cycles.
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Multi-dimensional segmentation using RFM analysis and KMeans clustering — isolating high-value cohorts and uncovering behavioral patterns invisible in aggregate reporting.
View on GitHub
Operational intelligence dashboard dissecting wait-time distributions, peak-hour demand surges, and service throughput — equipping operations leadership with efficiency levers.
View on GitHub
EDA and Power BI dashboard analyzing Indian bike resale market trends, regional performance, inventory patterns, and customer demographics across categories.
View on GitHubHands-on simulations from world-class consulting and tech firms.
Customer analytics on transaction data — commercial recommendations, benchmark store uplift testing, and strategic report generation.
CertificateAI-powered analytics with GenAI tools — EDA, no-code predictive framework for delinquency risk, and agentic AI collections strategy design.
CertificateForensic data analysis and classification using Excel, culminating in a Tableau dashboard presenting business conclusions to stakeholders.
CertificateExecutive data visuals and strategic meeting questions to support effective decision-making for Tata Consultancy Services leadership.
CertificateAdvised a social media client by cleaning and analyzing 7 datasets to uncover content trends — insights presented via PowerPoint and video.
CertificateOpen to Data Analyst, BI Analyst, and MIS Analyst roles. Always interested in projects where analytics sits close to real business decisions.