I'm Appu Anand, an MIS Executive and Data Analyst. I take scattered operational data — dealership orders, annotation logs, customer journeys — and turn it into reporting people actually act on, with Power BI, SQL, and Python.
Every result below is a real, verified number from my actual work — the same numbers on my résumé. Pick a query.
I turn operational noise into decisions someone can actually make.
That's meant tracking Toyota dealership orders and market share across three showrooms, leading annotation review for Smart City data collection, and mapping QSR customer journeys — different industries, same core job: find the signal, structure it, report it clearly.
Day to day that means Power BI dashboards, SQL queries, Python automation, and a lot of Excel that used to be manual and isn't anymore. I'm currently completing an MBA in Business Analytics at Amrita Vishwa Vidyapeetham alongside my work as MIS Executive.

Integrated revenue, profit, discount, and delivery data to isolate root causes of declining profitability. Found that high discounting (21%+) in the Technology category and delayed deliveries drove a South-region profit drop after July 2024.
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Tracks ROI, conversion rate, cost per conversion, and revenue per customer. Found mobile campaigns delivering 2.1x ROI on just 40% of spend — a ~15% projected ROI gain from reallocating budget.
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End-to-end pipeline: XGBoost for classification, SMOTE for class imbalance, and an interactive Streamlit dashboard with SHAP-based model explainability.
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Operational dashboard mapping customer wait times, peak-hour demand, and service throughput to give operations leadership clear efficiency levers.
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Segmentation model using RFM analysis and KMeans clustering to isolate high-value customer cohorts and behavioral patterns invisible in aggregate reporting.
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Exploratory analysis and dashboard covering the Indian bike resale market — regional performance, inventory patterns, and customer demographics across categories.
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Wherever analytics sits close to real business decisions, I'm interested. Reach out directly or drop a message below.