I analyze, visualize, and transform raw data into business intelligence. Specializing in Power BI, SQL, and Python.
I’m Appu Anand, a data analyst with a strong focus on bridging business goals and data-driven insights. I specialize in Power BI, Python, SQL, and Excel transforming raw data into powerful visual narratives and evidence-based strategies.
My expertise lies in building interactive dashboards, uncovering performance drivers, and optimizing decision-making through analytics. I thrive on simplifying complexity, ensuring that every metric tells a story that matters.
Beyond analysis, I’m passionate about continuous learning—exploring simulations, advanced visualizations, and emerging analytics tools to stay ahead in the evolving world of data intelligence.
Real-world problems solved with data.
Automated weekly RCA pipeline with row-level security and dashboards adopted by regional managers — improved planning speed and accuracy.
Developed Marketing ROI Dashboard in Power BI — tracks campaign performance, conversion efficiency, and profitability insights using real-world marketing data.
Built an ML pipeline and Streamlit ops dashboard; optimized thresholding to reduce false positives while maintaining high recall (92% precision).
RFM analysis used to segment a customer base for targeted marketing campaigns, significantly improving campaign ROI.
Behavioral segmentation and funnel analysis leading to targeted experiments that increased engagement metrics during pilots.
Exploratory Data Analysis and Dashboard design to track regional sales performance, inventory, and customer demographics.
Utilized customer analytics and data preparation on transaction data to deliver commercial recommendations, benchmark stores for uplift testing, and generate strategic reports.
Applied AI-powered data analytics and GenAI tools to conduct EDA, propose a no-code predictive modeling framework for delinquency risk, and design an agentic AI collections strategy.
Performed forensic data analysis and classification using Excel, culminating in the development of a Tableau dashboard to present business conclusions.
Developed data visuals and prepared executive meeting questions to support effective decision-making for Tata Consultancy Services.
Advised a social media client by cleaning, modeling, and analyzing 7 datasets to uncover content trends, presenting strategic insights via PowerPoint and video.
IBM
IBM
CISCO
General
Microsoft & LinkedIn
General
Google Cloud
Prompt Engineering
Interested in collaborating or hiring me for analytics projects?